Earlier this year, Leinenkugel’s introduced its boldest packaging redesign – including for the phenomenon that is Summer Shandy – in a decade. The new look is meant to highlight the Leinenkugel’s name, bring the Northwoods front and center, and more prominently differentiate the styles on the shelf. Here are seven things you might not have […]
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When Keith Villa first started brewing Blue Moon, most people in the U.S. were not familiar with Belgian-style “wit” beers. Now, more than 20 years later, Blue Moon Belgian White is the most popular craft beer in the country. Like many other players in the craft space, Blue Moon saw sales slip last year. But, […]
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Three members of the Milwaukee Brewers next week will visit MillerCoors to get started on a beer that will be available later this year at Miller Park. First baseman Eric Thames, reliever Oliver Drake along with pitcher – and home brewer – Cory Knebel on Monday will use their off day to go to the Milwaukee […]
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In 1867 Jacob Leinenkugel founded his brewery in Chippewa Falls, Wis., to brew beer for thirsty lumberjacks. Six generations later, Leinie’s continues to delight beer drinkers with German-style beers brewed with a Northwoods twist. (That includes Leinie’s Summer Shandy, which is based on a classic beer recipe from Germany.) To celebrate this milestone, Leinie’s has […]
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As first reported last month by Behind the Beer News, Budweiser is giving “America” packaging another go this summer. In addition to bringing back America-branded bottles and cans, Bud will also be rolling a limited-edition, camouflage “America” aluminum bottle. The “America” bottles and cans will be on shelf through Labor Day, while the camouflage bottles […]
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One of the defining aspects of the beer business in recent years has been the explosion of new brands, flavors and line extensions. Driven by the craft explosion, this proliferation has given beer drinkers more choice. It also has presented challenges for brewers, distributor and retailers. And, if you follow the premise of The Paradox […]
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The beer from the land of sky-blue waters is having a good 2017. With MillerCoors making a nationwide push, Hamm’s sales are up more than 45 percent year-to-date through May 20, according to Nielsen. Nielsen also ranked Hamm’s as the No. 10 growth brand in beer. First brewed in 1865, Hamm’s really came to prominence […]
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Liquor companies will be advertising during National Football League games for the first time during the 2017 season. The Wall Street Journal broke the story about the league’s new liquor advertising policy on Friday. According to the article, there will be a limit of four 30-second liquor ads per game. Ads can run during pre- […]
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Molson Coors and Heineken announced today that MillerCoors later this year will start distributing, marketing and selling the Mexican import Sol in the United States. “The addition of Sol to our portfolio marks an important step in our journey to get to growth,” MillerCoors CEO Gavin Hattersley said in a note to employees and distributors. […]
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Pulling together your summer travel plans? If you’re headed to Colorado or Wisconsin, then cold beer, shiny tanks, and a slice of history await you at one of our MillerCoors Brewery Tours. And if Oregon, California, Texas, or Georgia are in your plans, one of our craft partners is ready to host you! Click here […]
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While California craft struggles, Saint Archer is on a roll. Saint Archer case volume in California is up 66 percent for the last 13 weeks ended 5/27, according to Nielsen grocery data. This double-digit clip makes Saint Archer the fastest-growing brand among the top 20 craft brewers that compete in the state. Brad Nadal, vice […]
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Today marks the retail start date for the iconic 90s clear malt beverage. It will be widely available in time for the Fourth of July. But then it will be gone by Labor Day. The return of Zima has generated plenty of excitement since word first leaked out earlier this year. And that anticipation has […]
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The summer selling season got off to a slow start over Memorial Day, according to Nielsen cross-channel data. Beer category volume fell 3.4 percent during the two weeks ending June 4, worse than the previous 13-week period (-0.4 percent), according to Nielsen. Imports and Super Premium were the two big winners, according to Nielsen. Craft […]
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With today’s announcement that it is buying Whole Foods Inc., Amazon is positioned to shake up the U.S. grocery industry and how food and beverages – including beer – are sold. The acquisition of Whole Foods gives Amazon a significant physical footprint (Whole Foods has 440 stores in 42 states and the District of Columbia, […]
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Even as craft beer struggles in 2017, Blue Moon Belgian White has cracked the Nielsen top 10 growth brand list. Blue Moon case sales were up 6.1 percent year-to-date through June 10, according to Nielsen cross-channel data. It was up 9.1 percent during the latest four-week period. Blue Moon, the country’s largest craft brand, […]
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Miller Lite, the original light beer, has not been shy about advertising why it’s a better choice than Bud Light. Now Miller Lite is challenging Bud Light in bars across the country in a blind taste test called “Know Your Beer.” The goal is to have more than 500,000 consumers take the test by the […]
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Miller Lite’s new visual identity got a big recognition earlier this week at the leading international advertising awards festival. The work received a bronze award in the design category at the Cannes Lions festival. The award was for refresh of an existing consumer brand. “While awards like this shouldn’t drive the creative process, it’s a […]
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ABI’s Lime-A-Rita has launched a review for a new creative agency as the brand faces double-digit declines, AdWeek has reported. The brand franchise also has cut ties with FCB Chicago, which has handled Lime-A-Rita since 2015 and last year broke the brand’s biggest campaign in years, according to the coverage. (FCB previously handled Coors Light, […]
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The Brewers Association yesterday unveiled a new seal that can be put on the packaging, labels, tap handles and other assets of brewers that meet the group’s definition of “independent craft.” The seal depicts an upside down bottle with the legend, “Independent Craft,” accompanied by text reading, “Brewers Association Certified.” The association, which ignited the […]
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Coors Light in recent years has focused on celebrating the passion around college football. Today MillerCoors announced it was building on that commitment by renewing its alliances with some leading schools. “I’m thrilled to announce that we have recently renewed our alliances with some of the highest profile college athletic programs in the country – […]
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