Budweiser may be amping up the red on its label for Halloween. ABI has received label approval from the TTB for a red and white “Halloween Edition” Budweiser label. The red field at the top of the label seeps down in streaks over the Budweiser logo, resembling dripping paint or blood. Assuming ABI goes to […]
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Zima lit up social media when word of its return leaked earlier this year. As it turns out, this attention wasn’t just hype. Consumers are picking up a six-pack (or two) at a pace that has propelled Zima into the ranks of the top 10 malt beverage growth brands, as measured by Nielsen cross-channel data. […]
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There’s been a great deal of speculation around what direction a new marketing leader will take Bud Light. It now appears we’ll find out soon. From last Thursday’s Beer Marketer’s Insights (subscription required): New Bud Light veep Andy Goeler recently talked to distribs about what he’s working on, including some quality spots that will debut […]
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Molson Coors Brewing Company and Hornell Brewing, an affiliate of AriZona Beverages, announced that MillerCoors later this year will start marketing and selling a new brand called Arnold Palmer Spiked Half & Half. MillerCoors has been looking to get into the hard iced tea segment for a while. Last year it briefly tested Easy Tea. […]
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Miller Lite kicked off a non-branded taste test called “Know Your Beer” earlier this summer that pits the Original Light Beer against the largest beer in the country, Bud Light. And so far Miller Lite is winning – handily. Consumers chose Miller Lite over Bud Light more than 70 percent of the time in more […]
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MillerCoors has moved all creative work for Miller Lite to DDB Chicago. MillerCoors is making the move a month after shifting the Miller Lite digital account to DDB Chicago. There was no separate review for the full creative account. “We’ve made great progress over the past couple of years, but still have work to do,” […]
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The beer industry saw some improvement during the Independence Day holiday period, according to Nielsen cross-channel data. Beer category volume was up 0.8 percent during the two weeks ending July 8, outperforming the 13-week trend of -1.0 percent, according to Nielsen. Imports, Super Premium, Craft and Flavored Malt Beverages gained share, Economy was flat and […]
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Keystone Light is now the No. 3 growth brand in the country, according to Nielsen cross-channel data for the four weeks ending July 15. Case volume was up 9.6 percent for the four-week period, according to Nielsen. Its volume share improved by 0.2 points for 1.9 share of total beer. Its share of the Economy […]
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Bud Light appears poised to introduce a Texas-specific label, based on a filing with the TTB. The label incorporates elements of the state seal of Texas, including a five-pointed star. It bears the legend “Texan Brewed” and calls out that it is “brewed deep in the heart of Texas.” (ABI has a brewery in Houston.) […]
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Molson Coors today announced second quarter results that showed growth in constant currency net sales, global brand volume, underlying EBITDA, net income, earnings per share and free cash flow. Consolidated and U.S. segment comparisons are against second quarter 2016 pro forma results unless otherwise noted (see the earnings release for additional information, including definitions and […]
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Anheuser-Busch InBev plans to release this fall a new competitor to MillerCoors’ Steel Reserve Alloy Series, a high-gravity flavored malt beverage called Natty Rush. The brand will make a national play with an 8 percent alcohol by volume version that will be sold in 25-oz. cans and begin sales to retailers starting Oct. 29, Beer […]
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Corona-importer Constellation Brands said today it is buying South Florida’s Funky Buddha Brewery, the Sunshine State’s second-largest brewery. Terms were not disclosed. It’s the second major U.S. craft beer purchase by Victor, N.Y.-based Constellation, which laid down $1 billion for San Diego brewery Ballast Point in 2015. Seven-year-old Funky Buddha, maker of Hop Gun IPA […]
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Despite its growing appetite for gobbling up U.S. craft beer brands, Anheuser-Busch InBev is again taking a dig at craft beer with its latest round of advertisements for Bud Light. Seeking to revive America’s top-selling beer, which has been mired in a sales slump, Bud Light is rolling out two new TV ads Aug. 10 […]
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Boston Beer Co. is hopping aboard the haze train. The brewer will soon begin shipping kegs of a hazy New England-style IPA around Massachusetts and possibly New Hampshire, becoming the first major domestic brewery with national distribution to distribute a style of beer that until now has been the domain of the small craft brewer. […]
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It ain’t easy being a brick-and-mortar retailer in 2017. Between changing consumer habits, evolving formats and the explosive growth of e-commerce, it’s never been more competitive. Two recently released surveys underscore the role retailers expect beverage alcohol suppliers to play in their business, starting with open and effective communication. “We constantly hear from retailers that […]
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Miller Lite is making a splash this fall with its 18 NFL team alliances, rolling out a series of custom illustrations that aim to connect with fans in each city. Far from a typical corporate sponsorship, which may include logo-branded cans, signage, apparel and other standard advertising, Miller Lite mined the local traditions and the […]
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A Goldman Sachs report last week reinforced what some industry leaders have been saying for years: cheap spirits are chipping away at beer. The report by Goldman analyst Judy Hong is pegged on growth of Tito’s Handmade Vodka, which after attaining a 10 percent share in the spirits segment began exerting downward pressure on pricing. […]
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For the first time in its 150-year history, the beer that launched the Jacob Leinenkugel Brewing Company will be distributed nationwide. Leinenkugel’s Original, an easy-drinking American lager long popular in its home state of Wisconsin and neighboring Minnesota, is in the process of rolling out to all 50 states as part of the new Leinenkugel’s […]
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For 21 years, Blue Moon has been synonymous with the brewery’s best-selling beer, Belgian White. You’ve heard the story. Bellyside Belgian Wheat, the top beer produced at the tiny Sandlot Brewery tucked inside Coors Field in Denver, found an audience outside its taproom. The rest is history. Over the past two decades, other beers from […]
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Seeking to stem a prolonged decline of its flagship light beer brand, Anheuser-Busch-InBev this weekend will roll out a new series of television advertisements with its humor-driven “Famous Among Friends” theme. The first ad, dubbed “Banquet,” will debut this weekend around football games, late night and on cable, according to Beer Business Daily (subscription required.) […]
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