It’s like when a friend gets a haircut. Something looks different … but not that different. Just … better. That’s exactly what we’re going for with Coors Light. MillerCoors is rolling out new Coors Light logos, typefaces, imagery — the whole visual identity, as they say in marketing. We again teamed up with Turner Duckworth, […]
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What do snakes, aliens and Miller Lite have in common? Probably not much, but they do look pretty great on these concert posters. We teamed up with prominent poster artists to create images for some of the music festivals Miller Lite is sponsoring this year, including Summerfest in Milwaukee, Austin City Limits, South by Southwest, […]
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What would it be like to work with someone who’s known you your whole life? Not just since high school, but since diapers. A handful of our 8,000-plus employees are lucky enough to work with their dads. For Father’s Day, we wanted to introduce you to some of them. You know a few names already […]
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More than half of the trash in the U.S. winds up in a landfill. That’s 134.3 million tons in 2013 alone. Which is why we’re proud to announce that the waste we generate at the MillerCoors Milwaukee Brewery and offices is reused or recycled. All of it — down from 65 tons a month. Milwaukee […]
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You know Miller in Milwaukee and Coors in Golden, Colorado … but did you know MillerCoors brews beer in six other towns too? Superfan status if you can name them all. But there’s a twist: Don’t count Leinenkugel’s in Chippewa Falls, Wisconsin, or the SandLot at Coors Field in Denver. It’s a tough one, right? […]
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You know how good a beer tastes after work. Kicking back with your co-workers. Blowing off steam. Having some laughs and a cold beverage. Now imagine that beer after 12 hours underground. When Adolph Coors founded his brewery in 1873 in Golden, Colorado, he quickly found a fan base for his first beer, Golden Lager. […]
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“Light” sounds easy. Like there’s less. But in terms of brewing, light means more. More balance, more nuance, more finesse. Take Miller Lite. It has 3,000 flavors — though it’s tough to pick them out. “And that’s on purpose because everything has got to be in harmony together,” says MillerCoors head brewmaster Dr. David Ryder. […]
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The orange is just one twist in the history of Blue Moon Brewing Co. It started 20 years ago when the brewery’s founder and head brewmaster garnished Blue Moon Belgian White with an orange slice. It’s common for traditional Belgian witbiers to get a lemon garnish, but Keith Villa figured an orange would really bring […]
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A tattoo means it’s real. Which is why they say some things are too temporary for tattoos (think hard about the name of your new girlfriend or boyfriend, just saying). Miller High Life, however, has been around since 1903. So when we offered up free ink inspired by special summertime High Life cans, fans were […]
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It’s hard to imagine that bottled beer used to be kind of a rarity. *looks in recycling bin* But at the turn of the 20th century, most folks drank beer in a saloon or took it home from the bar in a bucket. Bright, bubbly beer in a bottle was more of a luxury, like […]
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You couldn’t have kept your hands off the first Coors football bottle. Which was part of the reason we didn’t roll it out. The 18-ounce bottle really looked like a football — it was shaped like one, with pebbly texture and stitching stamped into the amber glass. It even had white laces thanks to top-of-the-line […]
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Nope, it’s not a typo. Coors Banquet is indeed “thoroly” aged, just like it says on the label — Thoroly Aged Coors Golden Banquet Beer. Brewed with 100% Rocky Mountain Water. When we brought back the 1936 stubby bottle in 2013, we brought back an old spelling too. “Thoroly” instead of “thoroughly” was one of […]
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German brewer Fred Miller came to Milwaukee to make “confoundedly good beers.” He brewed almost 100,000 of them in 1855, his first year in business. Today, the brewery that Fred Miller built in Milwaukee can make more than 3 billion 12-ounce beers a year. 3,000,000,000 beers. Take this quick quiz to see what’s changed in […]
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The yeast used in Miller beers is so secret, even we don’t know the whole story. We know it traveled from Germany to America with Miller Brewing founder Fred Miller in 1854. But that’s about it. “Nobody knows where Fred’s yeast came from — we don’t know where he got it from or how many […]
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Keith Villa did not invent pumpkin beer. Shout out to the Pilgrims. But Keith was the first one to take it national. Because — unthinkable as it is today — pumpkin beer used to be hard to come by. In 1995 Keith founded Blue Moon Brewing Co. (whose starting lineup included a brand-new beer called […]
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It was 1983, and Coors Light wanted to “own” a holiday. Bigger competitors were spending hard to advertise around beer-buying holidays like Memorial Day, July Fourth and Labor Day. Back then Coors Light was a smaller brand. The now-No.2 beer by dollars in the country wasn’t available coast to coast till 1991. So Coors Light took […]
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You should learn to brew beer. Seriously, we want you to make your own. Because when you homebrew, you get what it takes to make good beer. “We like it because a lot of homebrewers appreciate the work that we do and the expertise we have,” says Keith Villa, a homebrewer and founder of Blue […]
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The beer bottle with the short neck looks like it should have a mustache. The steinie bottle, as it’s called, is manly in the coolest ’70s sort of way. Maybe that’s because we launched Miller Lite, in the steinie, in 1975. Or maybe it’s because we used the marketing muscle of athletes and celebrities — […]
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Let’s say you’re making a turkey sandwich. Or a salad, or chili. Or all three. What are you drinking? There are no wrong answers … but we’ve got two ideas. You could go full-on beer-pairing pro and find beers to match each food’s flavor and intensity. (If you want to give that a try, we’ve […]
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A beer company just announced that it’s no longer going to use trace amounts of fish bladder to help filter its beer. Isinglass — the fish bladder — is a traditional fining agent, or clarifier … but it’s not vegetarian. And vegetarians need beer too. Just to be clear (har), MillerCoors doesn’t use animal-based finings like isinglass […]
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